The Clear River Campaign, launched by Deputy Minister of Water and Sanitation Sello Seitlholo, is gaining momentum as it continues to inspire communities across South Africa to protect and preserve the country’s river systems. This national initiative encourages active citizen participation to keep rivers clean and safeguard the quality of our water resources.

As part of this drive, Plastics SA proudly donated 2 000 plastic bags to the Blue Deals community organisation in Grabouw to support local recycling initiatives and encourage responsible waste management.

In his address, Deputy Minister Seitlholo reminded South Africans of the vital link between clean rivers and safe drinking water:

“What comes out of the tap is determined by the quality of water in our rivers and dams. We are quick to protest when water does not come out of the taps, but we do not care about how polluted our rivers are.”

He further highlighted the need to educate children about environmental responsibility, ensuring they grow up understanding the importance of protecting natural resources. Calling for a united effort, he stressed that pollution should be regarded as a national crisis, sparking dialogue and action at every level of society.

The Clear River Campaign is more than just a cleanup initiative—it is a call to action for every South African to take responsibility for the health of our waterways and the future of our environment.